Bundling Group Goal: Define the best practices around bundling in a post landline world; what works best in pairing with wireless, home automation, friendly OTT, etc.

2019 Focus:
• What is the role of landline, and does its inclusion in the bundle turn off certain segments (e.g. younger city-dwellers)
• How do new products fit into the bundle (i.e. home automation/security and wireless)
• How are we defining the key audience segments as part of this evolution?
• What are successful message strategies that move the needle as the bundle is redefined?

Download: 2019 Bundling Team Deliverable